Industry
Take-Two CEO Stresses Aggressive Marketing for GTA VI
Strauss Zelnick, CEO of Take-Two Interactive, asserts the necessity of aggressive marketing for Grand Theft Auto VI due to its significant global brand recognition.
theindiegames Editorial Team Sep 17, 2026 1 min read Updated Sep 17, 2026
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Strauss Zelnick, CEO of Take-Two Interactive, asserts the necessity of aggressive marketing for Grand Theft Auto VI due to its significant global brand recognition.
According to Strauss Zelnick, the CEO of Take-Two Interactive, the strategy for promoting Grand Theft Auto VI requires a robust marketing approach given the game's substantial brand awareness.