Take-Two CEO Stresses Continued Marketing for GTA Franchise
Strauss Zelnick, president of Take-Two Interactive, asserts that even well-known franchises like Grand Theft Auto require ongoing marketing efforts to maintain awareness.
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Strauss Zelnick, president of Take-Two Interactive, asserts that even well-known franchises like Grand Theft Auto require ongoing marketing efforts to maintain awareness.
In a recent statement, Strauss Zelnick, the head of Take-Two Interactive, highlighted the necessity of continuous marketing for established game franchises such as Grand Theft Auto. Despite potential skepticism about the need for promotional campaigns for long-standing titles, Zelnick maintained that maintaining fan enthusiasm and awareness is crucial.