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Saber Interactive’s Tim Willits on Generative AI and Reputation
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Saber Interactive’s Tim Willits on Generative AI and Reputation

During a recent interview with the chief creative officer of Saber Interactive, discussions centered around the company's use of generative AI in their game Rideshare Stimulator and its impact on reputation.

theindiegames Editorial Team Sep 15, 2026 1 min read Updated Sep 15, 2026

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During a recent interview with the chief creative officer of Saber Interactive, discussions centered around the company's use of generative AI in their game Rideshare Stimulator and its impact on reputation.

Tim Willits, Chief Creative Officer at Saber Interactive, addressed the controversy surrounding their Uber simulation game, Rideshare Stimulator. The revelation that the game used undisclosed generative AI led to backlash, but CEO Matt Karch’s initial response drew criticism. Despite the fallout, Willits expressed confidence in the company's approach.