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Criterion Rebranded as Battlefield Studio: Future of Need For Speed Uncertain
Industry #Third person#Need for Speed: Unbound#Criterion Games

Criterion Rebranded as Battlefield Studio: Future of Need For Speed Uncertain

EA has rebranded Criterion as a dedicated Battlefield studio for the first time since 2015. The move ends their involvement in other projects but doesn't rule out a return to developing games like Need For Speed.

theindiegames Editorial Team Jul 15, 2026 1 min read Updated Jul 15, 2026

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EA has rebranded Criterion as a dedicated Battlefield studio for the first time since 2015. The move ends their involvement in other projects but doesn't rule out a return to developing games like Need For Speed.

To celebrate its 30th anniversary, Electronic Arts (EA) has relabeled Criterion as 'Criterion: A Battlefield Studio,' focusing exclusively on the popular franchise for now. Although they have previously contributed to Battlefield since 2015's release, this rebrand signifies a shift in priorities away from other projects such as Need For Speed. However, Criterion retains the possibility of returning to develop games outside of Battlefield.