Ubisoft Renames Creative House 2 to Massive Entertainment

Ubisoft has renamed its Creative House 2 business unit to Massive Entertainment, taking on the legacy of the Swedish studio known for The Division.

Ubisoft has rebranded its Creative House 2 division as Massive Entertainment. This change adopts the 29-year-old brand from a Swedish studio that originally created Tom Clancy's The Division. Despite the name change, the original studio remains part of the broader Creative House along with Ubisoft Toronto and teams in Paris and Montreal.