Industry #Microsoft
Xbox Names Industry Analyst Matthew Ball as Chief Strategy Officer
Microsoft's Xbox has added veteran analyst Matthew Ball and tech executive Scott Van Vliet to its leadership team, with Ball taking on the role of chief strategy officer.
theindiegames Editorial Team May 20, 2026 1 min read Updated May 20, 2026
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Microsoft's Xbox has added veteran analyst Matthew Ball and tech executive Scott Van Vliet to its leadership team, with Ball taking on the role of chief strategy officer.
Asha Sharma, CEO of Xbox, has appointed Matthew Ball, a well-known industry analyst and investor, as chief strategy officer. Simultaneously, Scott Van Vliet, previously overseeing Azure AI infrastructure, is now serving as Xbox's chief technology officer.